Affiliate Partners

We invite publishers, streamers, affiliates and marketing partners to join Sportuna Casino’s affiliate programme. We work with a wide range of partners to drive traffic and grow revenue together. Our approach is straightforward and focused on operational clarity, timely reporting and reliable support so partners can promote Sportuna Casino across Canada with confidence.

Programme overview

Our affiliate programme is built to connect content creators and marketing partners with Sportuna Casino’s casino and sportsbook offering. We provide promotional access through a single partner account, allowing you to track referred users, view performance and manage campaigns from one dashboard. The programme is open to websites, social channels, streamers and other digital publishers targeting Canadian audiences.

Partner benefits

Partners get a practical set of benefits designed for sustained performance. You can expect flexible payout options, regular performance reviews, and promotional assets localised for Canada. We support seasonal and evergreen campaigns and offer tailored landing options to help you improve conversion rates. Our team works with partners to align creatives and messaging with local preferences and regulatory contexts.

Commission structure

We offer multiple partnership models to suit different traffic types and business goals, including revenue share, CPA and hybrid plans. Payouts are calculated on transparent terms and adjusted for player behaviour and long-term value. Exact plan details are provided during onboarding so you can select the option that matches your audience and promotional approach.

Tracking and reporting

Accurate tracking and clear reporting are central to the programme. Your affiliate dashboard shows real-time referrals, conversions and performance metrics for the Canadian market. We reconcile reports regularly and provide downloadable statements to support bookkeeping. If you notice any discrepancies, our partner team will investigate and clarify the records promptly.

Marketing tools and support

Partners receive a range of ready-to-use marketing materials, including banners, landing pages and pre-approved ad copy localised for Canadian users. We also provide deep-linking options for specific promotions and event pages, plus creative refreshes for major sports and casino events. Our partner managers are available to advise on campaign setup, compliance best practices and creative optimisation.

Long-term cooperation

We aim for partnerships that scale over time. Regular account reviews help identify growth opportunities, custom incentive plans and exclusive campaigns for high-performing partners. Whether you are building steady referral traffic or launching targeted campaigns around live betting events, we prioritise clear communication and predictable operational support to help you succeed with Sportuna Casino.